What to Check Before Sending Marketing Emails There are many mistakes that can be made when creating an email campaign, especially if there are multiple versions going to different lists including complicated data.. Mistakes [...]
Preventing Your Emails from Going to Spam Email continues to be one of the main forms of communicating with customers, regardless of the industry. With how much effort it can take to design and [...]
Customer Service Trends to Look Out For While things have drastically improved for businesses around the world regarding the pandemic, many of the customer service alterations made over the past two years will be [...]
Best SMS Marketing Practices SMS is an effective marketing communications tool used by organisations around the world for many different reasons. Unlike email where our inboxes are often overloaded, SMS is typically a more [...]
Training Your Employees on Cybersecurity Cybersecurity is the practice of protecting systems, networks, and programs from digital attacks. Organisations can implement robust, secure systems but with little or ineffective cybersecurity training policies in place [...]
Improving Your Automated Emails Automated emails (also known as triggered or behaviour-driven emails), are email messages automatically sent from an organisation’s email service provider (ESP) in direct response to an individual user's specific actions [...]
Why Should You Use APIs? An API (application programming interface) is code that makes it possible for digital devices, software applications and data servers to communicate with each other. APIs are the backbone of [...]
Address verification and eCommerce Address verification is used to check if a customer’s address on an order detail is correct and deliverable. In eCommerce verifying addresses with an integrated address validation solution such as [...]
What You Need to Know About Chatbots Chatbots have become more prevalent over the last number of years, helping to streamline and reduce the vast number of customer service enquiries that come through websites [...]
Monetising Your Mobile App How to monetise your mobile application isn’t always a straightforward decision. The monetisation models you choose are critical to the success of your mobile app. Many factors need to be [...]
