Email Marketing Best Practices Email marketing continues to be the most popular direct marketing channel for businesses around the world. With that comes a lot of competition in your customers’ inboxes seeking their attention, [...]
Why You Need Accurate Address Data Most organisations with databases hold address data on their customers. This data can be outdated, inaccurate and unreliable if not maintained appropriately and verified regularly. DirectAddress is Dataconversion’s [...]
SMS Verification & 2FA Best Practices With the increase in cyberattacks and compromised credentials, tools such as SMS verification and two factor authentication reduce the risk of the wrong person logging into your customers’ accounts. [...]
5 Common Types of Cyberattacks A cyberattack refers to a malicious action designed to target a computer or computerised information system to change, destroy, or steal data, as well as exploit or harm a [...]
Why you need a Disaster Recovery Plan Unplanned adverse incidents are unfortunate regular occurrences for companies around the world, these can be accidental or deliberate and malicious. A Disaster Recovery Plan can help organisations [...]
What to Check Before Sending Marketing Emails There are many mistakes that can be made when creating an email campaign, especially if there are multiple versions going to different lists including complicated data.. Mistakes [...]
Preventing Your Emails from Going to Spam Email continues to be one of the main forms of communicating with customers, regardless of the industry. With how much effort it can take to design and [...]
Customer Service Trends to Look Out For While things have drastically improved for businesses around the world regarding the pandemic, many of the customer service alterations made over the past two years will be [...]
Best SMS Marketing Practices SMS is an effective marketing communications tool used by organisations around the world for many different reasons. Unlike email where our inboxes are often overloaded, SMS is typically a more [...]
Training Your Employees on Cybersecurity Cybersecurity is the practice of protecting systems, networks, and programs from digital attacks. Organisations can implement robust, secure systems but with little or ineffective cybersecurity training policies in place [...]
