The Importance of Data Governance How data is handled in your organisation is of the upmost importance, especially if you’re dealing with customer data that could potentially damage your organisation both financially and reputationally [...]
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So far Dara Hayden has created 50 blog entries.
Mobile Apps vs Websites In an ideal scenario, brands would have both a mobile website and mobile app in their marketing arsenal. However, due to lack of resources in place and the cost of [...]
5 Ways to Protect Your Customer Data Sensitive customer data is always at risk of being misused if the appropriate measures aren’t in place to ensure it’s protected by your organisation. Research indicates that [...]
Using Data to Improve the Retail Experience Throughout the pandemic, the retail industry in Ireland has gone through numerous changes and disruptions. With restrictions on non-essential retail being lifted soon, many retailers may be [...]
Reducing Cart Abandonment With online shopping continuing to have such a presence in our lives, it’s incredibly important for organisations to address the issue of cart abandonment. Cart abandonment is when a shopper on [...]
DirectAddress Feature Update DirectAddress is Dataconversion’s web API Eircode & Postcode solution. It easily integrates with data capture forms on your website using a lightweight jQuery plugin, and with CRM or database application systems [...]
eCommerce trends to look out for in 2021 With the pandemic threatening to rage on throughout 2021, eCommerce has become one of the main ways many retailers can continue selling. Over the past year [...]
API Integration in the World of eCommerce APIs are the glue that connects data and applications together. They can have major benefits when incorporated appropriately into eCommerce websites. Well-integrated APIs are critical for your [...]
Using QR Codes as Part of your Marketing Strategy QR codes were never hard to find when smartphone popularity initially took off. Their popularity slowly declined over the years up until the scanning software [...]
The Main Causes of Poor-Quality Data It’s clear that high quality data allows management teams to make more informed business decisions and improve customer relationships. Data is the one of the best resources a [...]