About Dara Hayden

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So far Dara Hayden has created 12 blog entries.
28 06, 2019

Measuring Customer Experience

2019-06-28T09:28:49+01:00

Measuring Customer Experience Customer experience is currently at the forefront of the minds of marketing managers around the world. While customer experience initiatives are becoming more common, measuring it isn’t an easy task. Even [...]

Measuring Customer Experience2019-06-28T09:28:49+01:00
28 03, 2019

How does customer engagement differ from satisfaction?

2019-03-28T10:15:33+01:00

How does customer engagement differ from satisfaction? The words “customer engagement” and “customer satisfaction” are often used interchangeably.  While there’s overlap in their meanings, they aren’t synonymous. Marketing experts often make a common mistake [...]

How does customer engagement differ from satisfaction?2019-03-28T10:15:33+01:00
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