How does it work?
A Single Customer View intercepts the transition between the Transaction Systems and the CRM.
With an API added to the current transaction/CRM system, this means that logical matching and fuzzy matching can be completed to merge non-exact customer detail matches.
This helps in correcting mistakes or merging similar customers such as “Miss Jane Doe” & “Ms J Doe” into one customer. Not only does this work with names, but with addresses, Eircodes, phone numbers, email addresses, account numbers and dates etc.
The transaction systems constantly ask the API if a customer added is a pre-existing customer or a new customer.
Ultimately, this gives you a Single Customer View bringing multiple records to one, allowing you to leverage that information.