Customer Experience in the Utilities Industry
Customer Experience in the utilities industry Customer Experience (CX) is one of the biggest buzzwords in business today. Companies are pouring more resources than ever before into building a [...]
Types of Customer Loyalty Programmes
There are a number of different tried and tested Customer Loyalty Programmes (CLP) out there for companies to choose from. Each can be met with varying degrees of success [...]
Dataconversion’s guide to implementing a successful customer experience strategy
Dataconversions guide to implementing a successful CX strategy As discussed previously (link CX vs CS blog) Customer Experience is one of the biggest buzzwords in business at present. With [...]
What is a Customer Journey Map & Why do you need one?
What is a customer Journey Map? Customer Journey Mapping (CJM) is a great exercise for customer-focused businesses looking to improve their overall customer experience. Customer Journey Map’s look at [...]
Q&A with Customer Loyalty Expert Leanne Papaioannou
Following on from last week’s blog post on Customer Loyalty we decided to post a summary of our full conversation with Leanne Papaioannou of Chilli Pepper Marketing, as there [...]
Do Customer Loyalty programmes continue to have a demonstrable impact on ROI?
Do Customer Loyalty programmes continue to have a demonstrable impact on ROI? As we know retaining customers is far more cost effective than trying to attract new ones. Not [...]
