What is a Customer Journey Map & Why do you need one?
What is a customer Journey Map? Customer Journey Mapping (CJM) is a great exercise for customer-focused businesses looking to improve their overall customer experience. Customer Journey Map’s look at [...]
Q&A with Customer Loyalty Expert Leanne Papaioannou
Following on from last week’s blog post on Customer Loyalty we decided to post a summary of our full conversation with Leanne Papaioannou of Chilli Pepper Marketing, as there [...]
Do Customer Loyalty programmes continue to have a demonstrable impact on ROI?
Do Customer Loyalty programmes continue to have a demonstrable impact on ROI? As we know retaining customers is far more cost effective than trying to attract new ones. Not [...]
The Future of Marketing post GDPR-pocalypse
The Future of Marketing post GDPR-pocalypse With the May 25th deadline firmly behind us we must now look to the future of marketing and the ways in which the GDPR [...]
7 Top Tips to improve your SMS & E-DM campaigns!
8 Top Tips for SMS & E-DM campaigns! Here at Dataconversion we have plenty of experience delivering e-DM & SMS campaigns for our clients. In fact, we have successfully [...]
How Customer Experience Differs from Customer Service
How CX Differs from Customer Service Customer Experience (CX) is one of the biggest buzz words in business nowadays, aside from GDPR perhaps. Companies are pouring more resources than [...]
