Our Blog
Read our latest posts covering a range of topics that we are passionate about
Our Blog
Integrating marketing campaigns over the holidays
Integrating marketing campaigns over the holidays We may be a while off the holiday season just yet but having said that there is no time like the present to start planning your Christmas campaigns. Irish households, on average, spend [...]
Customer Engagement in the Irish Market
Benchmark activity against leading Irish businesses.
Our Free Data Breach Guide!
What to expect should you be found in breach of GDPR
Why you need to add SMS to your marketing campaigns
Why you need to add SMS to your marketing mix Adding SMS to your marketing mix isn’t anything revolutionary. [...]
The importance of developing integrated marketing campaigns
The importance of developing integrated marketing campaigns The emergence of new digital marketing channels over the past decade means we [...]
An experts insight into the effectiveness of Direct Mail
An experts insight into the effectiveness of Direct Mail As new digital agencies spring up by the day promising [...]
What a Single Customer View is & why you need one
What a Single Customer View is & why you need one! Despite its growing popularity, 81% of marketers still [...]
Customer Experience in the Utilities Industry
Customer Experience in the utilities industry Customer Experience (CX) is one of the biggest buzzwords in business today. Companies [...]
Types of Customer Loyalty Programmes
There are a number of different tried and tested Customer Loyalty Programmes (CLP) out there for companies to choose [...]
Dataconversion’s guide to implementing a successful customer experience strategy
Dataconversions guide to implementing a successful CX strategy As discussed previously (link CX vs CS blog) Customer Experience is [...]
What is a Customer Journey Map & Why do you need one?
What is a customer Journey Map? Customer Journey Mapping (CJM) is a great exercise for customer-focused businesses looking to [...]
Q&A with Customer Loyalty Expert Leanne Papaioannou
Following on from last week’s blog post on Customer Loyalty we decided to post a summary of our full [...]
