Data Cleansing 2018-07-20T14:46:37+00:00

Your company gathers large quantities of data which is then used to inform important business decisions. It’s therefore it’s necessary to ensure the quality of the data you hold. Data Cleansing is a process which involves the identification of and subsequent removal from or amending of data which is, incorrect, incomplete or duplicated within a database.  Once your database is cleansed it can be analysed to obtain actionable insights which:

What is Data Cleansing?

Data Cleansing refers to the process of detecting, correcting or removing incomplete, inaccurate or duplicated records from a dataset. The aim of cleansing a dataset is to achieve consistency with similar datasets. Inconsistencies detected are often the result of human error or corruption caused either during initial capture, migration between systems or inconsistent data processing. The goal of data cleansing is to achieve consistent, complete, accurate and uniform data. Data cleansing is often considered to be the most important aspect of data quality management.

Data Cleansing

Why is Data Cleansing Important?

Incorrect or inconsistent data can be costly as it results in false conclusions and misdirected investments. It is therefore in your best interest to ensure that the data you hold is free from any potential errors, dupes and format inconsistencies. Data Cleansing seeks to ensure this.

Through the use of Dataconversion’s Data Cleansing tools, data is systematically examined for flaws by using rules, algorithms, and look-up tables. Employing the use of a data cleansing tool can be less costly than fixing errors manually and can save a database administrator a significant amount of time.

Furthermore, the knock-on effects to the integrity of your data adds value throughout the organisation, ensuring trust in the data at all levels in the company. Finally, it enables accurate Management Information reporting with a single version of the truth when it comes to the data.

Data Cleaning Services

How can Dataconversion help?

Dataconversion has and continues to work alongside some of Ireland’s leading businesses to ensure that the data they hold is of the highest quality.

This has in turn allowed them to easily process and analyse their data, leading to insights which have helped them to make more informed and most importantly, more profitable decisions.

Want to find out more? Then contact us through the link below or simply call +353 1 804 1298.


Set up a meeting today to discuss how Dataconversion can help you optimise your consumer data and drive growth.