Measuring Customer Experience Customer experience is currently at the forefront of the minds of marketing managers around the world. While customer experience initiatives are becoming more common, measuring it isn’t an easy task. Even [...]
Balancing Automated & Human Customer Service Automation has infiltrated almost every area of the business world in one way or another. Customer service is no exception to this. The introduction of disruptive automation technology [...]
How to Improve the Customer Experience in Banking Customer experience is at the forefront of minds within the world of banking, but why has it become a focus for banks? Competition is heating up [...]
Improve Customer Experience Through Digital Transformation In today’s digital age, there’s great pressure for brands to provide the latest technology to keep up to date with the expectations of their customers. Building a modern [...]
Improving Customer Engagement with Social Media Significant customer engagement on social media isn’t easy to produce. There is no one answer or strategy for every business. It never hurts to examine what you’re doing [...]
Driving Customer Loyalty with Customer Engagement Creating customer loyalty is a complicated affair. It’s one thing to attract a customer but keeping them loyal to your brand for the long haul is another story [...]
Customer Engagement in a Digital Age Not long ago, businesses solely relied on traditional methods of selling to customers. Customers now however can buy through an array of channels both online and offline. With [...]
How does customer engagement differ from satisfaction? The words “customer engagement” and “customer satisfaction” are often used interchangeably. While there’s overlap in their meanings, they aren’t synonymous. Marketing experts often make a common mistake [...]
Why Customer Engagement Matters If you ask a number of different people what customer engagement means, you'll likely get plenty of different responses. Because of this, customer engagement certainly has no shortage of definitions. [...]
