Measuring Customer Experience Customer experience is currently at the forefront of the minds of marketing managers around the world. While customer experience initiatives are becoming more common, measuring it isn’t an easy task. Even [...]

How to Improve the Customer Experience in Banking Customer experience is at the forefront of minds within the world of banking, but why has it become a focus for banks? Competition is heating up [...]

Improve Customer Experience Through Digital Transformation In today’s digital age, there’s great pressure for brands to provide the latest technology to keep up to date with the expectations of their customers. Building a modern [...]

Improve Customer Experience Over the Festive Period The festive season brings exceptional opportunities for marketers to engage with their customers: rewarding them for their loyalty and creating exceptional experiences. Spend increases significantly over this [...]

Customer Experience in the utilities industry Customer Experience (CX) is one of the biggest buzzwords in business today. Companies are pouring more resources than ever before into building a strong customer experience. With many [...]

There are a number of different tried and tested Customer Loyalty Programmes (CLP) out there for companies to choose from. Each can be met with varying degrees of success but what works for one [...]

Dataconversions guide to implementing a successful CX strategy As discussed previously (link CX vs CS blog) Customer Experience is one of the biggest buzzwords in business at present. With research suggesting companies that invest [...]

What is a customer Journey Map? Customer Journey Mapping (CJM) is a great exercise for customer-focused businesses looking to improve their overall customer experience. Customer Journey Map’s look at the touchpoints through which customers [...]