Customer Experience
An experts insight into the effectiveness of Direct Mail As new digital agencies spring up by the day promising big marketing returns for a fraction of the cost, it’s easy to see why companies [...]
Customer Experience in the utilities industry Customer Experience (CX) is one of the biggest buzzwords in business today. Companies are pouring more resources than ever before into building a strong customer experience. With many [...]
There are a number of different tried and tested Customer Loyalty Programmes (CLP) out there for companies to choose from. Each can be met with varying degrees of success but what works for one [...]
Dataconversions guide to implementing a successful CX strategy As discussed previously (link CX vs CS blog) Customer Experience is one of the biggest buzzwords in business at present. With research suggesting companies that invest [...]
What is a customer Journey Map? Customer Journey Mapping (CJM) is a great exercise for customer-focused businesses looking to improve their overall customer experience. Customer Journey Map’s look at the touchpoints through which customers [...]
Following on from last week’s blog post on Customer Loyalty we decided to post a summary of our full conversation with Leanne Papaioannou of Chilli Pepper Marketing, as there was just too much great [...]
Do Customer Loyalty programmes continue to have a demonstrable impact on ROI? As we know retaining customers is far more cost effective than trying to attract new ones. Not that you shouldn’t be actively [...]
How CX Differs from Customer Service Customer Experience (CX) is one of the biggest buzz words in business nowadays, aside from GDPR perhaps. Companies are pouring more resources than ever before into building a [...]
