Direct Mail Marketing is far from dead! This week we will be focusing on a commonly asked question in a society that is continually becoming more digitally focused, “Does digital mean the death of [...]
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So far Sarah Keogh has created 27 blog entries.
Why you need to add SMS to your marketing mix Adding SMS to your marketing mix isn’t anything revolutionary. In fact, SMS is one of the longest standing methods of mobile communication. Back before [...]
The importance of developing integrated marketing campaigns The emergence of new digital marketing channels over the past decade means we can now interact with consumers in more ways than ever before. This is great for [...]
An experts insight into the effectiveness of Direct Mail As new digital agencies spring up by the day promising big marketing returns for a fraction of the cost, it’s easy to see why companies [...]
What a Single Customer View is & why you need one! Despite its growing popularity, 81% of marketers still struggle to create a single view of their customers, according to a 2016 survey by [...]
Customer Experience in the utilities industry Customer Experience (CX) is one of the biggest buzzwords in business today. Companies are pouring more resources than ever before into building a strong customer experience. With many [...]
There are a number of different tried and tested Customer Loyalty Programmes (CLP) out there for companies to choose from. Each can be met with varying degrees of success but what works for one [...]
Dataconversions guide to implementing a successful CX strategy As discussed previously (link CX vs CS blog) Customer Experience is one of the biggest buzzwords in business at present. With research suggesting companies that invest [...]
What is a customer Journey Map? Customer Journey Mapping (CJM) is a great exercise for customer-focused businesses looking to improve their overall customer experience. Customer Journey Map’s look at the touchpoints through which customers [...]
Following on from last week’s blog post on Customer Loyalty we decided to post a summary of our full conversation with Leanne Papaioannou of Chilli Pepper Marketing, as there was just too much great [...]