What is a customer Journey Map? Customer Journey Mapping (CJM) is a great exercise for customer-focused businesses looking to improve their overall customer experience. Customer Journey Map’s look at the touchpoints through which customers [...]
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So far Sarah Keogh has created 19 blog entries.
Following on from last week’s blog post on Customer Loyalty we decided to post a summary of our full conversation with Leanne Papaioannou of Chilli Pepper Marketing, as there was just too much great [...]
Do Customer Loyalty programmes continue to have a demonstrable impact on ROI? As we know retaining customers is far more cost effective than trying to attract new ones. Not that you shouldn’t be actively [...]
The Future of Marketing post GDPR-pocalypse With the May 25th deadline firmly behind us we must now look to the future of marketing and the ways in which the GDPR has not only affected, but [...]
8 Top Tips for SMS & E-DM campaigns! Here at Dataconversion we have plenty of experience delivering e-DM & SMS campaigns for our clients. In fact, we have successfully completed over 30,000 to date, [...]
How CX Differs from Customer Service Customer Experience (CX) is one of the biggest buzz words in business nowadays, aside from GDPR perhaps. Companies are pouring more resources than ever before into building a [...]
One question that we have seen arising as of late, is how GDPR impacts B2B marketing. There is often a misconception that B2B firms are going to be held to different standards than that [...]
7 crucial steps needed to get GDPR ready! GDPR. 4 letters that could send a shiver down the spine of even the most hardened data protection experts. As we all know D-Day is [...]
This week we are chatting with Patricia Gilligan, or Trish as you probably know her. Trish has been with Dataconversion for just under 11 years now and has had a number of different roles [...]
Processing Data under GDPR We have been talking a lot about GDPR lately but with it representing the greatest shift in data protection law in over 20 years, we think [...]