Direct Mail and Millennials Let me begin by stating that I personally dislike the term millennials as it is a drastically overused simplification and outright generalisation of how “young people” today think, act and [...]
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So far Sarah Keogh has created 29 blog entries.
Improve Customer Experience Over the Festive Period The festive season brings exceptional opportunities for marketers to engage with their customers: rewarding them for their loyalty and creating exceptional experiences. Spend increases significantly over this [...]
Integrating marketing campaigns over the holidays We may be a while off the holiday season just yet but having said that there is no time like the present to start planning your Christmas campaigns. [...]
Why you need to add SMS to your marketing mix Adding SMS to your marketing mix isn’t anything revolutionary. In fact, SMS is one of the longest standing methods of mobile communication. Back before [...]
The importance of developing integrated marketing campaigns The emergence of new digital marketing channels over the past decade means we can now interact with consumers in more ways than ever before. This is great for [...]
An experts insight into the effectiveness of Direct Mail As new digital agencies spring up by the day promising big marketing returns for a fraction of the cost, it’s easy to see why companies [...]
What a Single Customer View is & why you need one! Despite its growing popularity, 81% of marketers still struggle to create a single view of their customers, according to a 2016 survey by [...]
Customer Experience in the utilities industry Customer Experience (CX) is one of the biggest buzzwords in business today. Companies are pouring more resources than ever before into building a strong customer experience. With many [...]
There are a number of different tried and tested Customer Loyalty Programmes (CLP) out there for companies to choose from. Each can be met with varying degrees of success but what works for one [...]
Dataconversions guide to implementing a successful CX strategy As discussed previously (link CX vs CS blog) Customer Experience is one of the biggest buzzwords in business at present. With research suggesting companies that invest [...]