The Most Effective Customer Feedback Channels Customer feedback is crucial for the success and growth of any business. It helps provide insight into customer satisfaction levels, identifies trends and pain points, while also allowing [...]

Choosing the Right Social Platforms Regardless of what you sell, there’s a strong chance the vast majority of your audience is active on social media. Internet users have an average of 6.6 social media [...]

Email Marketing Best Practices Email marketing continues to be the most popular direct marketing channel for businesses around the world. With that comes a lot of competition in your customers’ inboxes seeking their attention, [...]

What to Check Before Sending Marketing Emails There are many mistakes that can be made when creating an email campaign, especially if there are multiple versions going to different lists including complicated data.. Mistakes [...]

Preventing Your Emails from Going to Spam Email continues to be one of the main forms of communicating with customers, regardless of the industry. With how much effort it can take to design and [...]

Best SMS Marketing Practices SMS is an effective marketing communications tool used by organisations around the world for many different reasons. Unlike email where our inboxes are often overloaded, SMS is typically a more [...]

Improving Your Automated Emails Automated emails (also known as triggered or behaviour-driven emails), are email messages automatically sent from an organisation’s email service provider (ESP) in direct response to an individual user's specific actions [...]

Using QR Codes as Part of your Marketing Strategy QR codes were never hard to find when smartphone popularity initially took off. Their popularity slowly declined over the years up until the scanning software [...]