Customer Engagement
Choosing the Right Social Platforms Regardless of what you sell, there’s a strong chance the vast majority of your audience is active on social media. Internet users have an average of 6.6 social media [...]
Email Marketing Best Practices Email marketing continues to be the most popular direct marketing channel for businesses around the world. With that comes a lot of competition in your customers’ inboxes seeking their attention, [...]
What to Check Before Sending Marketing Emails There are many mistakes that can be made when creating an email campaign, especially if there are multiple versions going to different lists including complicated data.. Mistakes [...]
Preventing Your Emails from Going to Spam Email continues to be one of the main forms of communicating with customers, regardless of the industry. With how much effort it can take to design and [...]
Best SMS Marketing Practices SMS is an effective marketing communications tool used by organisations around the world for many different reasons. Unlike email where our inboxes are often overloaded, SMS is typically a more [...]
Improving Your Automated Emails Automated emails (also known as triggered or behaviour-driven emails), are email messages automatically sent from an organisation’s email service provider (ESP) in direct response to an individual user's specific actions [...]
What You Need to Know About Chatbots Chatbots have become more prevalent over the last number of years, helping to streamline and reduce the vast number of customer service enquiries that come through websites [...]
Using QR Codes as Part of your Marketing Strategy QR codes were never hard to find when smartphone popularity initially took off. Their popularity slowly declined over the years up until the scanning software [...]
The Benefits of using Eircode for Businesses Eircode as a postcode system was introduced in Ireland in July 2015. Unlike regular postcodes which define a large cluster of properties, Eircodes are unique to every [...]
Delivering Customer Service During COVID-19 With such uncertainty regarding business operations over 3 months into the coronavirus pandemic in Ireland, customer service agents are still being overwhelmed with large amounts of customer enquiries. This [...]
