Balancing Automated & Human Customer Service Automation has infiltrated almost every area of the business world in one way or another. Customer service is no exception to this. The introduction of disruptive automation technology [...]

Improving Customer Engagement with Social Media Significant customer engagement on social media isn’t easy to produce. There is no one answer or strategy for every business. It never hurts to examine what you’re doing [...]

Driving Customer Loyalty with Customer Engagement Creating customer loyalty is a complicated affair. It’s one thing to attract a customer but keeping them loyal to your brand for the long haul is another story [...]

Customer Engagement in a Digital Age Not long ago, businesses solely relied on traditional methods of selling to customers. Customers now however can buy through an array of channels both online and offline. With [...]

How does customer engagement differ from satisfaction? The words “customer engagement” and “customer satisfaction” are often used interchangeably.  While there’s overlap in their meanings, they aren’t synonymous. Marketing experts often make a common mistake [...]

Why Customer Engagement Matters If you ask a number of different people what customer engagement means, you'll likely get plenty of different responses. Because of this, customer engagement certainly has no shortage of definitions. [...]

Direct Mail Marketing is far from dead! This week we will be focusing on a commonly asked question in a society that is continually becoming more digitally focused, “Does digital mean the death of [...]

Direct Mail for B2B Companies Having been in business for over 40 years now we have witnessed the rise, fall and revival of DM and can therefore attest to its effectiveness as a method [...]

How to overcome the perceived issues associated with Direct Mail We will be the first to say that, direct mail, like any method of communication, has its flaws… even if it’s hard for us [...]

Direct Mail and Millennials Let me begin by stating that I personally dislike the term millennials as it is a drastically overused simplification and outright generalisation of how “young people” today think, act and [...]