Why Customer Engagement Matters If you ask a number of different people what customer engagement means, you'll likely get plenty of different responses. Because of this, customer engagement certainly has no shortage of definitions. [...]

Direct Mail Marketing is far from dead! This week we will be focusing on a commonly asked question in a society that is continually becoming more digitally focused, “Does digital mean the death of [...]

Direct Mail for B2B Companies Having been in business for over 40 years now we have witnessed the rise, fall and revival of DM and can therefore attest to its effectiveness as a method [...]

How to overcome the perceived issues associated with Direct Mail We will be the first to say that, direct mail, like any method of communication, has its flaws… even if it’s hard for us [...]

Direct Mail and Millennials Let me begin by stating that I personally dislike the term millennials as it is a drastically overused simplification and outright generalisation of how “young people” today think, act and [...]

Integrating marketing campaigns over the holidays We may be a while off the holiday season just yet but having said that there is no time like the present to start planning your Christmas campaigns. [...]

Why you need to add SMS to your marketing mix Adding SMS to your marketing mix isn’t anything revolutionary. In fact, SMS is one of the longest standing methods of mobile communication. Back before [...]