Customer Engagement
How to overcome the perceived issues associated with Direct Mail We will be the first to say that, direct mail, like any method of communication, has its flaws… even if it’s hard for us [...]
Direct Mail and Millennials Let me begin by stating that I personally dislike the term millennials as it is a drastically overused simplification and outright generalisation of how “young people” today think, act and [...]
Integrating marketing campaigns over the holidays We may be a while off the holiday season just yet but having said that there is no time like the present to start planning your Christmas campaigns. [...]
Why you need to add SMS to your marketing mix Adding SMS to your marketing mix isn’t anything revolutionary. In fact, SMS is one of the longest standing methods of mobile communication. Back before [...]
An experts insight into the effectiveness of Direct Mail As new digital agencies spring up by the day promising big marketing returns for a fraction of the cost, it’s easy to see why companies [...]
What a Single Customer View is & why you need one! Despite its growing popularity, 81% of marketers still struggle to create a single view of their customers, according to a 2016 survey by [...]
Following on from last week’s blog post on Customer Loyalty we decided to post a summary of our full conversation with Leanne Papaioannou of Chilli Pepper Marketing, as there was just too much great [...]
Do Customer Loyalty programmes continue to have a demonstrable impact on ROI? As we know retaining customers is far more cost effective than trying to attract new ones. Not that you shouldn’t be actively [...]
7 Top Tips for SMS & E-DM campaigns! Here at Dataconversion we have plenty of experience delivering e-DM & SMS campaigns for our clients. In fact, we have successfully completed over 30,000 to date, [...]
