Enhancing the Mobile App Experience
The mobile app experience is just as important as other traditional interactions with a brand or organisation. The mobile app user experience (UX) is how someone feels when interacting with an app on their smartphone or tablet.
Neglecting the mobile app experience can result in high user abandonment rates and ultimately negative reviews on app stores.
To be able to provide a fast and functioning app for your customers you need to understand your customers’ needs. Discussed below are some the main ways you can improve the mobile app user experience for your customers.
Simple Registration & Login Process
Logging in to your mobile app shouldn’t be a pain point for your customers. The login screen is often the first experience a user has with your application and can leave a lasting first impression.
It’s important to provide multiple options for logging in. In more recent years, logging in with third-party accounts has become more common. Allowing a user to login with a Google, Apple or even social media account can make the process of registration far easier for the user.
Similarly, a user should be able to login with more than just a username they’ll eventually forget. Users should be able to login with an email address or a phone number if it’s tied to their account.
Providing an option that allows the user to stay logged in so that they can use the app more frequently is a great way to get users back onto the app quickly.
Straightforward Navigation
Ensuring the flow of your app makes sense is incredibly important to ensure users don’t get lost and frustrated when trying to navigate your app. Integrating a consistent floating menu regardless of the page is a great way to ensure that users know how to return to main menus.
Main menus should be broken down into submenus when clicked on, acting almost like a sitemap within the app. Navigation design should match the guidelines for both iOS and Android to ensure users get the best experience out of your app on their device.
A well-built search functionality within the app is also a great way for users to instantly get to the page they want.
Accessibility
Best accessibility practices will ultimately enhance the quality of your mobile application and improve usability for all users.
With approximately 15% of the world population suffering from some kind of disability or impairment along with mobile apps playing such a major part of everyday life for many people, it’s important that accessibility is a fundamental consideration during app development and product design.
Considering visual, hearing, literacy and mobility impairments, and what they mean for your app when designing the user experience should ultimately guide your development team to incorporating possible solutions to overcome these barriers.
Some examples of best practice include text to speech, font, zoom and voice assistant options for all users.
Providing great accessibility features for your mobile application will positively impact the user experience and have financial, moral and legal benefits in the long run.
Gather User Feedback
User feedback is one of the best ways to get to understand your customers’ frustrations easily. Adding a feedback section can open up a dialogue between you and your customers. Feedback can be considered for future features, bug fixes or security updates.
Continuously gathering feedback and addressing issues will ultimately help you improve your product and increase retention rates over time.
Are you preparing to alter your mobile customer experience in 2022? If so, contact us today on +353 1 8041298, or click on the link below to be brought to our contact form.
