Direct Mail Marketing is far from dead! This week we will be focusing on a commonly asked question in a society that is continually becoming more digitally focused, “Does digital mean the death of [...]
Why you need to add SMS to your marketing mix Adding SMS to your marketing mix isn’t anything revolutionary. In fact, SMS is one of the longest standing methods of mobile communication. Back before [...]
The importance of developing integrated marketing campaigns The emergence of new digital marketing channels over the past decade means we can now interact with consumers in more ways than ever before. This is great for [...]
Dataconversions guide to implementing a successful CX strategy As discussed previously (link CX vs CS blog) Customer Experience is one of the biggest buzzwords in business at present. With research suggesting companies that invest [...]
What is a customer Journey Map? Customer Journey Mapping (CJM) is a great exercise for customer-focused businesses looking to improve their overall customer experience. Customer Journey Map’s look at the touchpoints through which customers [...]
Following on from last week’s blog post on Customer Loyalty we decided to post a summary of our full conversation with Leanne Papaioannou of Chilli Pepper Marketing, as there was just too much great [...]
Do Customer Loyalty programmes continue to have a demonstrable impact on ROI? As we know retaining customers is far more cost effective than trying to attract new ones. Not that you shouldn’t be actively [...]
8 Top Tips for SMS & E-DM campaigns! Here at Dataconversion we have plenty of experience delivering e-DM & SMS campaigns for our clients. In fact, we have successfully completed over 30,000 to date, [...]
One question that we have seen arising as of late, is how GDPR impacts B2B marketing. There is often a misconception that B2B firms are going to be held to different standards than that [...]
7 crucial steps needed to get GDPR ready! GDPR. 4 letters that could send a shiver down the spine of even the most hardened data protection experts. As we all know D-Day is [...]
