Dataconversions guide to implementing a successful CX strategy As discussed previously (link CX vs CS blog) Customer Experience is one of the biggest buzzwords in business at present. With research suggesting companies that invest [...]
What is a customer Journey Map? Customer Journey Mapping (CJM) is a great exercise for customer-focused businesses looking to improve their overall customer experience. Customer Journey Map’s look at the touchpoints through which customers [...]
Following on from last week’s blog post on Customer Loyalty we decided to post a summary of our full conversation with Leanne Papaioannou of Chilli Pepper Marketing, as there was just too much great [...]
Do Customer Loyalty programmes continue to have a demonstrable impact on ROI? As we know retaining customers is far more cost effective than trying to attract new ones. Not that you shouldn’t be actively [...]
8 Top Tips for SMS & E-DM campaigns! Here at Dataconversion we have plenty of experience delivering e-DM & SMS campaigns for our clients. In fact, we have successfully completed over 30,000 to date, [...]
One question that we have seen arising as of late, is how GDPR impacts B2B marketing. There is often a misconception that B2B firms are going to be held to different standards than that [...]
7 crucial steps needed to get GDPR ready! GDPR. 4 letters that could send a shiver down the spine of even the most hardened data protection experts. As we all know D-Day is [...]
This week we are chatting with Patricia Gilligan, or Trish as you probably know her. Trish has been with Dataconversion for just under 11 years now and has had a number of different roles [...]
Processing Data under GDPR We have been talking a lot about GDPR lately but with it representing the greatest shift in data protection law in over 20 years, we think [...]
Personal Data Breach So we have talked a lot about what to do to prevent a potential data breach. However, although you may take every step necessary to mitigate risk, breaches are unfortunately, never [...]
