What is customer engagement?
When it comes to creating sustaining relationships with your customers, engagement is key. You must carefully craft your engagement strategy so that you communicate the right message, at the just right time to enhance the customer experience.
But what exactly is it?
Simply put, customer engagement refers to the way in which you develop sustaining relationships with your customers through various channels of communication e.g. mail, email, SMS etc. So take for example sending an SMS highlighting your latest in-store offering to having a chatbot enabled on your website to answer customer queries in real-time. These interactions need to be tailored to best serve your customers needs. And with the careful integration of data, technology and communications, we can do just that!