Customer Engagement in a Digital Age Not long ago, businesses solely relied on traditional methods of selling to customers. Customers now however can buy through an array of channels both online and offline. With [...]

How does customer engagement differ from satisfaction? The words “customer engagement” and “customer satisfaction” are often used interchangeably.  While there’s overlap in their meanings, they aren’t synonymous. Marketing experts often make a common mistake [...]

Why Customer Engagement Matters If you ask a number of different people what customer engagement means, you'll likely get plenty of different responses. Because of this, customer engagement certainly has no shortage of definitions. [...]