Direct Mail Marketing is far from dead! This week we will be focusing on a commonly asked question in a society that is continually becoming more digitally focused, “Does digital mean the death of [...]
Direct Mail for B2B Companies Having been in business for over 40 years now we have witnessed the rise, fall and revival of DM and can therefore attest to its effectiveness as a method [...]
How to overcome the perceived issues associated with Direct Mail We will be the first to say that, direct mail, like any method of communication, has its flaws… even if it’s hard for us [...]
Direct Mail and Millennials Let me begin by stating that I personally dislike the term millennials as it is a drastically overused simplification and outright generalisation of how “young people” today think, act and [...]
Improve Customer Experience Over the Festive Period The festive season brings exceptional opportunities for marketers to engage with their customers: rewarding them for their loyalty and creating exceptional experiences. Spend increases significantly over this [...]
Integrating marketing campaigns over the holidays We may be a while off the holiday season just yet but having said that there is no time like the present to start planning your Christmas campaigns. [...]
Why you need to add SMS to your marketing mix Adding SMS to your marketing mix isn’t anything revolutionary. In fact, SMS is one of the longest standing methods of mobile communication. Back before [...]
The importance of developing integrated marketing campaigns The emergence of new digital marketing channels over the past decade means we can now interact with consumers in more ways than ever before. This is great for [...]
An experts insight into the effectiveness of Direct Mail As new digital agencies spring up by the day promising big marketing returns for a fraction of the cost, it’s easy to see why companies [...]
What a Single Customer View is & why you need one! Despite its growing popularity, 81% of marketers still struggle to create a single view of their customers, according to a 2016 survey by [...]
