About Sarah Keogh

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So far Sarah Keogh has created 31 blog entries.
21 08, 2018

Dataconversion’s guide to implementing a successful customer experience strategy

2019-02-11T15:21:16+00:00

Dataconversions guide to implementing a successful CX strategy As discussed previously (link CX vs CS blog) Customer Experience is one of the biggest buzzwords in business at present. With research suggesting companies that invest [...]

Dataconversion’s guide to implementing a successful customer experience strategy 2019-02-11T15:21:16+00:00
1 08, 2018

Do Customer Loyalty programmes continue to have a demonstrable impact on ROI?

2019-02-11T15:23:07+00:00

Do Customer Loyalty programmes continue to have a demonstrable impact on ROI? As we know retaining customers is far more cost effective than trying to attract new ones. Not that you shouldn’t be actively [...]

Do Customer Loyalty programmes continue to have a demonstrable impact on ROI? 2019-02-11T15:23:07+00:00
23 05, 2018

B2B Marketing under GDPR

2019-02-11T15:23:34+00:00

One question that we have seen arising as of late, is how GDPR impacts B2B marketing. There is often a misconception that B2B firms are going to be held to different standards than that [...]

B2B Marketing under GDPR 2019-02-11T15:23:34+00:00
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