Single Customer View

Get a 360° view of your customers

Single Customer View

Get a 360° view of your customers

A Single Customer View is an aggregated, consistent and holistic representation of the data your company holds about your customers that can be viewed in one place.

One version of the truth

Empower marketing goals

Exceed customer expectations

A Single Customer View is an aggregated, consistent and holistic representation of the data your company holds about your customers that can be viewed in one place.

One version of the truth

Empower marketing goals

Exceed customer expectations

Why do you need a Single Customer View?

83% of organisations see data as an integral part of forming a business strategy

  • Improved Targeting

  • Improved Customer Experience

  • Smoother Internal Processes

  • Better Attribution

Why do you need a Single Customer View?

83% of organisations see data as an integral part of forming a business strategy

  • Improved Targeting

  • Improved Customer Experience

  • Smoother Internal Processes

  • Better Attribution

How does it work?

A Single Customer View intercepts the transition between the Transaction Systems and the CRM.

With an API added to the current transaction/CRM system, this means that logical matching and fuzzy matching can be completed to merge non-exact customer detail matches.

This helps in correcting mistakes or merging similar customers such as “Miss Jane Doe” & “Ms J Doe” into one customer. Not only does this work with names, but with addresses, Eircodes, phone numbers, email addresses, account numbers and dates etc.

The transaction systems constantly ask the API if a customer added is a pre-existing customer or a new customer.

Ultimately, this gives you a Single Customer View  bringing multiple records to one, allowing you to leverage that information.

How does it work?

A Single Customer View intercepts the transition between the Transaction Systems and the CRM.

With an API added to the current transaction/CRM system, this means that logical matching and fuzzy matching can be completed to merge non-exact customer detail matches.

This helps in correcting mistakes or merging similar customers such as “Miss Jane Doe” & “Ms J Doe” into one customer. Not only does this work with names, but with addresses, Eircodes, phone numbers, email addresses, account numbers and dates etc.

The transaction systems constantly ask the API if a customer added is a pre-existing customer or a new customer.

Ultimately, this gives you a Single Customer View  bringing multiple records to one, allowing you to leverage that information.

Integrating Customer Data

Appropriately examining your customer data and developing a Single Customer View ultimately helps improve customer experience in the shape of more relevant engagements with your company, and more opportunities to target the correct products at your correct customers. The Single Customer View can be created by pulling together all customer data available to you from different touchpoints:

  • Demographics

  • Web and mobile browsing activities

  • Customer preferences

  • Customer support team interactions

  • Sales team interactions

  • Social media

  • Transactions

  • Firmographics

Integrating Customer Data

Appropriately examining your customer data and developing a Single Customer View ultimately helps improve customer experience in the shape of more relevant engagements with your company, and more opportunities to target the correct products at your correct customers. The Single Customer View can be created by pulling together all customer data available to you from different touchpoints:

  • Demographics

  • Web and mobile browsing activities

  • Customer preferences

  • Customer support team interactions

  • Sales team interactions

  • Social media

  • Transactions

  • Firmographics

Contact Us

Simply call us on +353 1 8041298 or pop your business email in the field below, hit the ‘contact us’ button and we’ll be in touch!

Want to find out more?

Simply call us on +353 1 8041298 or pop your business email in the field below, hit the ‘contact us’ button and we’ll be in touch!