Data Integrity 2018-03-15T16:45:59+00:00

When it comes to the data that your company holds, ensuring its quality is of utmost importance. The amount of customer data that is available is continually increasing. However if you do not correctly manage this data its integrity may become compromised making it of little value to you.

That’s where we come in. At Dataconversion we work with you to maintain the consistency & accuracy of your data. This enables you to make more effective decisions which are supported by accurate, up to date data.

Key Components of Data Integrity


Data Management

Properly manage your company’s data lifecycle.


Data Cleansing

Improve the quality of the data you hold.

Data Analysis

Uncover actionable insight from your data.

What is Data Integrity?

Data is not static. Many things will happen to your data throughout is life cycle. It can be transferred to other systems, altered and updated multiple times. Each time a processing activity is undertaken there is a risk that the data may become compromised. The accuracy and consistency of data must be upheld as to avoid such corruption.

This is where Data Integrity comes into play. The process involves the maintenance of data throughout its entire life cycle. The overall intent of any data integrity technique is to ensure that data is recorded exactly as intended. It must remain intact and unchanged between both various iterations of the data file and across multiple systems.

Why is Data Integrity so Important?

Data increasingly drives enterprise decision-making. One of its main purposes is to offer insight to business leaders so that more informed decisions can be made which will ultimately yield better results. Inaccurate data is of little use to your organisation. Ensuring the integrity of your data is therefore of utmost commercial importance: if you can’t trust your data, you can’t trust you’re making the correct commercial decision off the back of it.

Data of a lower-quality has little integrity or accuracy. Higher quality data is viewed to be more reliable and trustworthy. Quality is therefore far more important than quantity. Enforcing Data Integrity helps ensure the quality of the data you hold which ultimately results in the generation of more accurate insights.

Why choose Dataconversion as your Data Integrity Management Partner?

Dataconversion is trusted by some of Ireland’s leading businesses to ensure that their data is of the highest quality. We work with you to maintain the consistency & accuracy of your data. We ensure that data integrity is imposed during the design phase through the use of standard rules and procedures, and that it is subsequently maintained through the use of error checking and validation routines. We help to provide you with a piece of mind, knowing that your data is in safe hands. 

Want to find out more? Then contact us today by filling out the form below or calling us on +353 1 804 1298.


Set up a meeting today to discuss how Dataconversion can help you optimise your consumer data and drive growth.