The Right Way to Deliver Personalisation Today’s brands have access to so much in-depth customer data that personalisation is becoming an expected element of the customer experience. Customers are seeking a personalised experience now [...]
The Benefits of using Eircode for Businesses Eircode as a postcode system was introduced in Ireland in July 2015. Unlike regular postcodes which define a large cluster of properties, Eircodes are unique to every [...]
Creating a Data-Driven Culture A data-driven culture embraces the use of data in all aspects of business decision making. Culture isn’t something that can be created overnight regardless of the organisation. A culture where [...]
What You Need to Know About Data Integrity In a time where data holds so much value in organisations, preserving the integrity of data is becoming increasingly important. Data is the new oil in [...]
The Importance of Data Security Data security is one of the most important aspects in business and is something that needs to be implemented correctly within your organisation. Cyber-attacks against businesses are common in [...]
The Advantages of Embracing Data-Driven Marketing A data-driven marketing approach is when an organisation uses customer information to create more effective sales and marketing campaigns. We’ve discussed the benefits of investing in data management [...]
The Benefits of Investing in Data Management DAMA define data management as "the development and execution of architectures, policies, practices, and procedures that properly manage the full data lifecycle needs of an enterprise." In [...]
The Benefits of Good Quality Data Data is the one of the best resources a business can have. Having good quality data means allows you to get ahead of competitors. There’s little subjectivity when [...]
