Tracking Mobile App Performance With any functioning app in use by an organisation, certain metrics need to be considered to get a good overview of the how the app is performing. Without knowing where [...]
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So far Dara Hayden has created 65 blog entries.
Enhancing the Mobile App Experience The mobile app experience is just as important as other traditional interactions with a brand or organisation. The mobile app user experience (UX) is how someone feels when interacting [...]
Why Switch to DirectAddress? Other address search plugins often don’t allow users to verify their Eircode/Postcode, nor can they find and map addresses without a house name or number, forcing your customers to visit [...]
The Pandemic & Accelerated Digital Transformation Digital transformation is the integration of digital technology in all areas of business. The pandemic has forced us to do many of our usual activities digitally, due to [...]
Improving Deliveries with Eircode & DirectAddress Eircode is Ireland’s first unique identifier postcode system which was launched in Ireland in 2015. Unlike regular addresses and postcodes which can define a large cluster of properties, [...]
The Importance of Data Governance How data is handled in your organisation is of the upmost importance, especially if you’re dealing with customer data that could potentially damage your organisation both financially and reputationally [...]
Mobile Apps vs Websites In an ideal scenario, brands would have both a mobile website and mobile app in their marketing arsenal. However, due to lack of resources in place and the cost of [...]
5 Ways to Protect Your Customer Data Sensitive customer data is always at risk of being misused if the appropriate measures aren’t in place to ensure it’s protected by your organisation. Research indicates that [...]
Using Data to Improve the Retail Experience Throughout the pandemic, the retail industry in Ireland has gone through numerous changes and disruptions. With restrictions on non-essential retail being lifted soon, many retailers may be [...]
Reducing Cart Abandonment With online shopping continuing to have such a presence in our lives, it’s incredibly important for organisations to address the issue of cart abandonment. Cart abandonment is when a shopper on [...]